Privacy Policy

Last updated: 25 June 2026

Freshpup ("we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what we collect when you visit or shop at freshpup.co, how we use it, and the rights you have. By using our website, you agree to the practices described here.

1. Information We Collect

• Contact & order details — your name, email address, phone number, billing and shipping address.
• Payment information — processed securely by our payment providers; we do not store your full card details.
• Transaction information — products you view, add to your cart, or purchase, and your order history.
• Device & usage data — IP address, browser type, and how you interact with our site, collected through cookies and similar technologies.

2. How We Use Your Information

• Process, fulfil, and deliver your orders, and send order updates.
• Provide customer support and respond to your enquiries.
• Send marketing emails where you have consented (you can unsubscribe at any time).
• Improve our website, products, and shopping experience.
• Detect and prevent fraud and meet our legal obligations.

3. How We Share Your Information

We share personal information only with trusted parties that help us operate our store — including our ecommerce platform (Shopify), payment processors, and shipping and fulfilment partners — and only so they can perform services on our behalf. We may also disclose information where required by law. We do not sell your personal information.

4. Cookies

We use cookies and similar technologies to run our website, remember your preferences, and understand how our site is used. You can control or disable cookies through your browser settings, though some features may not work as intended without them.

5. International Transfers

As we work with international partners and suppliers, your information may be processed in countries other than where you live. Where required, we take appropriate steps to keep your data protected during such transfers.

6. Data Retention & Security

We keep personal information only for as long as necessary to fulfil the purposes described in this policy or to meet legal requirements, and we use reasonable measures to protect it. No method of transmission over the internet is fully secure, however, and we cannot guarantee absolute security.

7. Your Rights

Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal data, to object to certain processing, and to withdraw consent. EU and UK customers may also lodge a complaint with their local data protection authority. To exercise any of these rights, contact us using the details below.

8. Children's Privacy

Our website is not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us so we can remove it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new "Last updated" date.

Contact

For any questions about this Privacy Policy or your personal information, contact us:

Freshpup
Email: contact@freshpup.co
FLAT/RM 1019B 10/F LIVEN HOUSE, 61-63 KING YIP STREET, KWUN TONG, HONG KONG